INFORMATION THAT WE AUTOMATICALLY COLLECT FROM YOU
When you visit any of our websites, applications, or stores, or access our in-store Wi-Fi, we may automatically collect:
Identifiers: such as device ID, IP address, and online identifiers, such as cookie data;
Internet activity information: such as device type; browser types and version; browsing history; search history; interactions with our websites, applications, communications, and advertisements; referring sites; network activities when using our Wi-Fi; and content and pages viewed;
Inferences: such as your preferences and interests based on your online activities;
Browsing behavior on our websites: such as when and how you visit our website, the amount of time spent viewing our website, the buttons and links you click, videos you watch, and where you scroll on our website, the search terms that you enter in our website, and the form submissions, purchases, and transactions you make through the website;
Text or other messages sent or shared through chat or chatbot services.
Other information we collectWe may collect information about you from activities related to other PVH businesses or third parties like web hosting providers, shipping providers, retail partners, analytics companies, social media platforms, data companies, and marketing and advertising services such as:
Demographic information: such as your age, date of birth, or gender;
Internet activity information: such as content or reviews you post on social media or other third-party platforms; and
Inferences: such as information about your shopping preferences and interests.
The information that we obtain from social media platforms depends on your account and privacy settings within the platforms and the platforms privacy policies.
Some of the information above is collected on our websites through web browser cookies and other technologies (web beacons/gifs, pixels, page tags, script) that receive and store certain types of information whenever you interact with us or third parties that may direct you to our websites. We may use similar technologies to collect information when you use our applications. We use these tools for a variety of reasons, including to analyze and improve our websites and applications, or to remember your preferences and provide more personalized advertising.
THIRD PARTY AUTOMATED INFORMATION COLLECTION AND INTEREST-BASED ADVERTISING
We use third party advertising companies to display ads tailored to you based on how you browse and shop online, a practice commonly referred to as "interest-based" or "behavioral" advertising. We allow these third parties to collect certain information when you visit our websites or use our applications, including non-personally identifiable information (browser type, subject of advertisements clicked on, session IDs) and personal information (such as IP address).These third parties typically use cookies or tracking technologies to collect this information on websites and applications owned by us or third parties. We endeavor to adhere to the transparency and choice principles set forth in the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioral Advertising. To learn more about interest-based/behavioral advertising or to opt-out of this service, which is managed by the third parties, visit the Network Advertising Initiative Website or the Digital Advertising Alliance Website.
HOW WE USE YOUR INFORMATION
We use the information we collect for a variety of purposes, including:
to process your transactions and provide you with the products and services you request;
to provide, maintain, protect, develop, and improve our websites, applications and services;
to improve your experience on our websites and applications, and in our stores;
for customer service, including to respond to your inquiries and requests;
to communicate with you about our and third-party products and services, in accordance with applicable laws and with your consent where required;
to analyze and learn about consumer trends and interests;
to learn about the devices you use to access our websites, applications and other online services;
to personalize the content you see on our websites and applications;
to administer contests, sweepstakes, surveys and other promotions;
to maintain your reward or loyalty program memberships;
to provide you with communications, recommendations, ads, and other information of interest to you, including via text message and email and interest-based advertising based on your online activities on our websites, applications and other online services;
to maintain our community programs and focus groups;
to use your UGC on our websites, social media accounts, and other marketing platforms (with your consent);
to verify eligibility for discounts and other offers;
to prevent and detect fraud, criminal activity and violations of our terms of use;
to protect our rights, as well as yours and others;
to comply with our legal obligations.
We may also use information for purposes disclosed to you at the point of collection, as authorized by you, or as otherwise permitted or required by law.
HOW YOUR INFORMATION IS SHARED
We may share your information with our third party service providers that work on our behalf, including by providing or fulfilling the products and services you request, authorizing and processing your payments, performing fraud protection and credit risk reduction, product customization, marketing and promotional material distribution, website and application evaluation, data analysis, website improvements, and, where applicable, data cleansing, marketing, promotions and other services performed on our behalf or on behalf of our parent or affiliates.
In addition, we may share or transfer information about you to unrelated third parties:
when you engage in activities that are sponsored by third parties (e.g., cobranded offerings);
as required by law or a legal process, including investigating a potential crime;
when we believe it is necessary to protect the rights, property, or safety of us or other persons.
We disclose the following categories of information for our business purposes:
Identifiers: disclosed to service providers and contractors; payment processors; advertising and marketing partners; affiliates and subsidiaries; law enforcement, public and government authorities, and others; advisors and consultants; retail partners; and joint marketing partners.
Demographic information: disclosed to service providers and contractors; advertising and marketing partners; affiliates and subsidiaries; law enforcement, public and government authorities, and others; advisors and consultants; retail partners; and joint marketing partners.
Transaction information: disclosed to service providers and contractors; payment processors; advertising and marketing partners; affiliates and subsidiaries; law enforcement, public and government authorities, and others; advisors and consultants; retail partners; and joint marketing partners.
Payment information: disclosed to service providers and contractors; payment processors; affiliates and subsidiaries; law enforcement, public and government authorities, and others; advisors and consultants; and retail partners.
Internet activity information: disclosed to service providers and contractors; advertising and marketing partners; affiliates and subsidiaries; law enforcement, public and government authorities, and others; advisors and consultants; retail partners; and joint marketing partners.
User generated content: disclosed to service providers and contractors; advertising and marketing partners; affiliates and subsidiaries; law enforcement, public and government authorities, and others; advisors and consultants; retail partners; and joint marketing partners.
Location information: disclosed to service providers and contractors; advertising and marketing partners; affiliates and subsidiaries; law enforcement, public and government authorities, and others; advisors and consultants; retail partners; and joint marketing partners.
Audiovisual information: disclosed to service providers and contractors; affiliates and subsidiaries; law enforcement, public and government authorities, and others; and advisors and consultants.
Inferences: disclosed to service providers and contractors; advertising and marketing partners; affiliates and subsidiaries; law enforcement, public and government authorities, and others; advisors and consultants; retail partners; and joint marketing partners.
We may also share your information in the event of an actual or potential sale, merger, acquisition or transfer of our business or assets.
We may use or share information that does not reasonably identify you with any third party and for any purpose.
We retain the information we collect for as long as we have a legitimate business purpose to retain the information, as long as permitted by law, or until you request we delete the information if such a right exists in your jurisdiction.
WHAT CHOICES CAN YOU MAKE ABOUT YOUR DATA
Unsubscribe/Opt-Out
If you no longer wish to receive the messages that you had consented to previously, you can contact us.
SALE OF PERSONAL INFORMATION AND USE FOR TARGETED ADVERTISING
We do not provide your personal information directly to third parties for their own marketing purposes in exchange for monetary consideration. However, as mentioned in this policy, we do engage in Interest-Based Advertising, where we allow third parties to place cookies, pixels, and trackers on our site to provide you with personalized ads.
